Hinonga o Tutuki Advisory
End-to-end delivery of sensitive qualitative research projects.
At Hinonga o Tutuki Advisory we are dedicated to conducting robust qualitative research on sensitive topics.
Discussions about sensitive topics like abuse, family relationships, and religion can feel daunting. We specialize in helping individuals navigate their deep feelings by fostering a trusting environment. We engage all participants with understanding and respect, allowing us to tackle these important subjects with confidence.
We specialize in engaging hard-to-reach populations using innovative methods that prioritize respectful recruitment. By employing culturally informed practices, we ensure not just outreach but genuine connection, paving the way for effective and respectful collaborations that resonate with diverse communities.
We specialize in using narrative analysis and a critical sociological perspective to convert qualitative data into actionable insights. We will navigate the complexities of your data and discover meaningful ways to move forward and achieve your objectives.
At Hinonga o Tutuki Advisory, we are a husband and wife team who drive every project with passion and expertise. We have cultivated a network of sensitive research specialists so we can tailor the suite of skills in our teams for the needs of each project. The breadth of qualitative and quantitative skills among our wider team ensures we deliver comprehensive solutions. Discover how our dedication can successfully deliver your next project, end-to-end.
Research Lead
Ngai Te Rangi, Ngāti Raukawa ki Waikato, Vaka Puaikura, Clan Urquhart
With a PhD in sexual violence prevention among Māori communities, Nikki's research approach emphasizes trust, respect, and cultural sensitivity. Dr. Harrison is committed to nuanced qualitative research and analysis to accurately reflect the aspirations and perspectives of those with whom she works.
View Nikki's research & teaching →
Delivery Lead
Ngapuhi, Ngāti Kahanungu
Daniel is a product and delivery professional with more than 10 years of experience, including over 8 years working at the intersection of machine learning and AI. He has practical experience bringing machine learning into production across diverse domains, from embedding models in legal tech to AI-written biographies and automated property valuations.
View Daniel's project delivery work →Discover how our Kaupapa Māori expertise can deliver your next research project end-to-end.
Qualitative research is a method used to gain an in-depth understanding of human behavior, experiences, and interactions. It involves collecting non-numerical data, such as interviews, observations, and open-ended surveys, to uncover underlying motivations, preferences, and trends. At Hinonga o Tutuki Advisory, we utilize qualitative research to delve into the intricacies of sensitive and hard-to-reach communities.
Qualitative research offers rich and detailed insights that quantitative methods may not capture.
Gain deep contextual insight into the communities and individuals you are researching.
Uncover the nuanced views and lived experiences that numbers alone cannot reveal.
See the full picture of your target audience through rich, detailed qualitative data.
Develop strategies grounded in genuine human understanding and real-world context.
