Our Kaupapa
Hinonga o Tutuki reflects our commitment to achieving meaningful outcomes. Our tohu brings this purpose to life through two perspectives: the drive to deliver and the Māori principles that guide how we work. Together, they express who we are, what we value, and how we approach every undertaking.
The meaning behind our name
Hinonga o Tutuki Advisory
Our name reflects both what we undertake and what we seek to achieve.
Hinonga
An enterprise, undertaking or endeavour.
O
Of
Connects the two concepts
Tutuki
An achievement, fulfilment and bringing something to completion.
Together, these ideas express our commitment to seeing meaningful work through to its intended outcomes.
Our tohu
One Hinonga, Two Tutuki
Left to right · The arrow
Tutuki
An arrow represents direction, progress and achievement. It reflects our commitment to delivering outcomes and bringing undertakings to completion.
Right to left · The life force
Mauri
A koru-inspired form represents mauri, the life force or vital essence. It reflects our recognition that the people, relationships and values involved in an undertaking matter alongside its outcomes.
Tap the tohu to see each meaning
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Discover how our Kaupapa Māori expertise can deliver your next research project end-to-end.